Indeed, when I first engage with an organization for the purpose of discussing how the Agile mindset could help them deliver more value, I almost always hear the same refrain. Suggestions that the work be broken down in smaller increments of value are usually met with something along the lines of: "Agile sounds great, and I'm sure these other teams you've worked with got a lot out of it. But you see, we're different because of reason XYZ, and we couldn't possibly break our work down in smaller chunks. That simply wouldn't work here."
I've heard this from leaders in advertising, analytics, customer support, design, IT, marketing, software, and/or you-name-it. When I'm skillful enough to overcome the early skepticism and secure space for a little education and experimentation, the organization usually learns that breaking big batches is not only possible but actually fairly straightforward and highly desirable.
This raises two immediate questions: Why is there such early resistance to breaking down batches? Also, why do these people think their context is so special that what works for others can't work for them?
I'll tell you right now that I don't have firm answers to those questions. However, I do have suspicions. I suspect that many people still view the application of Agile techniques as something new and unproven, which only applies in some very narrow business contexts. And that is a myth we can quickly dispel.
On my first trip to Barcelona, Spain, I took the time to visit the breathtaking Sagrada Familia basilica pictured below, designed by famed architect Antoni Gaudi. There is a lot to know about the long history of this magnificent building, but for our purpose, I want to focus on the funding mechanism for the lengthy construction that started in 1866 and that isn't scheduled for completion until 2026. That is not a typo. It has been under construction for well over 100 years!
Fig. 1. The Sagrada Familia basilica, “Architecture”; Sagrada Familia;
Foundation Construction Board of the Sagrada Família, 2015. Web.
11 Dec. 2015
On the one hand, there was a grand vision for the Sagrada Familia. On the other hand, from the very beginning the project was to be funded by visitors. With an expected construction that would span generations, it wasn’t possible to wait until the building was finished to welcome paying visitors. Thus an incremental approach was used. For example:
“In 1892 the foundations for the so-called Nativity facade were started. This facade was built first because, as Gaudí himself put it, ‘If, instead of building this decorated, richly ornamented facade, we had started with the hard, bare and skeletal Passion facade, people would have rejected it’” (“History of the Temple”).
Other examples of the Agile mindset at work abound. In 1910, a model of this Nativity facade was displayed at the Grand Palais in Paris in an exhibition. I am convinced this was done to keep the stakeholders focused on the value of the building rather than its cost. Moreover, in 1952, several events of the 35th International Eucharistic Congress took place in the Sagrada Familia, further monetizing the building. 1955 marked the first public fund-raising drive, which allowed society to participate in the construction and to feel more involved. And “in 1961 a museum was opened in the crypt to provide visitors with information about the history and technical, artistic and symbolic aspects of the temple” (“History of the Temple”).
Thus, the history of the construction of the Sagrada Familia provides us with a concrete (pun intended) example of the concept of delivering value early, and that clearly dates as far back as the late 19th century. Moreover, of all places, this occurs in the large-scale construction industry. If people dealing with concrete, granite, and sandstone could figure out how to break the work down in increments of value, I must politely suggest that people dealing mostly with digital work, whether algorithm, document, graphic design, music, software, or video, can do so, also. Wouldn’t you agree?
“Architecture.” Sagrada Familia. Foundation Construction Board of the Sagrada Família, 2015. Web. 11 Dec. 2015.
“History of the Temple.” Sagrada Familia. Foundation Construction Board of the Sagrada Família, 2015. Web. 11 Dec. 2015.